Creative Direction, Branding, Event Promo, Album Art

Branding and artwork for the house music record label.

My good friend Spencer was seeking a fresh take on nightlife visuals for the launch of his record label. We explored a handful of directions to represent “Madrugada” - the spanish word for when late night meets the early morning - to land on an icon that blended the rising sun with a vinyl record . I created custom imagery, textures, and a dynamic typography treatment that showcased the ways we can get lost in music and the expressive, communal nature of house music.